新華網(wǎng)北京1月18日專(zhuān)電（記者錢(qián)春弦）隨著一段時(shí)間以來(lái)我國(guó)社風(fēng)政風(fēng)調(diào)整，我國(guó)酒店業(yè)正努力向普通家庭及大眾人群休閑好去處轉(zhuǎn)型。
 
世界酒店聯(lián)盟創(chuàng)始主席兼理事長(zhǎng)吳軍林日前（2015年1月10日在世界酒店聯(lián)盟2015新聞發(fā)布會(huì)暨企業(yè)領(lǐng)袖中國(guó)會(huì)峰會(huì)上）表示，2014年中國(guó)酒店業(yè)發(fā)展，“轉(zhuǎn)型”“調(diào)整”“創(chuàng)新”是關(guān)鍵詞。受市場(chǎng)和“八項(xiàng)規(guī)定”政策影響，在一年多調(diào)整中，中國(guó)酒店業(yè)逐漸認(rèn)清現(xiàn)實(shí)，呈現(xiàn)積極狀態(tài)。越來(lái)越多酒店意識(shí)到，僅依賴(lài)于高端市場(chǎng)將難以維持酒店的經(jīng)營(yíng)，需要拓寬私人消費(fèi)為驅(qū)動(dòng)的大眾市場(chǎng)。隨之而來(lái)的變化是酒店社會(huì)角色轉(zhuǎn)變，越來(lái)越成為普通家庭及大眾人群休閑、消費(fèi)、社交的一個(gè)好去處。
 
吳軍林說(shuō)，客源的轉(zhuǎn)變必然帶動(dòng)產(chǎn)品的轉(zhuǎn)型。高大上酒店可能很難再成為市場(chǎng)佼佼者。隨著大眾消費(fèi)的增加，中檔酒店可能會(huì)迎來(lái)黃金時(shí)期。從功能上來(lái)看，有別于標(biāo)準(zhǔn)酒店的特色酒店是另一趨勢(shì)，包括森林、鄉(xiāng)村主題酒店、養(yǎng)生酒店、互聯(lián)網(wǎng)的高科技酒店甚至是面向老年人的度假公寓。一個(gè)蓬勃的酒店市場(chǎng)理應(yīng)是百花齊放。
 
據(jù)介紹，2014年，我國(guó)酒店業(yè)開(kāi)始重新梳理市場(chǎng)。中端市場(chǎng)集中爆發(fā)，精品文化類(lèi)型酒店受熱捧，高端酒店轉(zhuǎn)做大眾市場(chǎng)，兼并收購(gòu)步伐更快。種種跡象都表明，我國(guó)酒店業(yè)正在回歸理性，朝著更人性化、個(gè)性化方向發(fā)展，對(duì)消費(fèi)者而言，也將因這種變化享受到更合理、細(xì)致的服務(wù)。
     
BEIJING, Jan. 19 (Xinhua)——China’s hospitality industry is shifting to leisure consumption after social and political morality rectification.
 
Wu Junlin, Co-founder and President of WHA (a.k.a. World Hotel Association), lately concludes in the 2015 WHA Press Conference & Summit of China Business Leaders Club that “shifting”, “adjustment” and “innovation” are the three keywords that best generalize China’s hospitality development in 2014. The market and “Eight Regulations” policy have played a dramatic role during the hospitality development. It has finally blazed its way through the clouds and got back on the track. Sole dependence on the upscale market can hardly keep the development on the go, the mass market is the major breakthrough and it’s becoming crystal clear to almost every hotelier. Consequently, the social roles are changing too, hotels are gradually becoming a mecca to the mass for leisure, consumption and social activities.
 
President Wu also claims that the changing guest source certainly contributes to the changing of affiliate products, those hi-end hotels may probably take off the crown in the capricious market. For those mid-scale hotels, they’re embracing the golden time as the mass consumption augments. Functionally, feature hotels that are distinct from standard hotels is another trend, namely, forest hotels, rural hotels, rehab hotels, hi-tech hotels, and elderly apartments. A vigorous hotel market shall be the one with compatibility.
 
China’s hospitality is reportedly to have reconstructed the market in the year of 2014, the mid-market is exploding with boutique culture-themed hotels, hi-end hotels are resorting to the mass market, and meantime, acquisition has been prevailing in the whole industry. The phenomenon indicates that China’s hospitality has returned to rationality. Personality is the new feature that stands out in the hospitality development. Hence, to the customers, they may therefore enjoy a more reasonable and meticulous service.
   
原文鏈接請(qǐng)見(jiàn)：http://news.xinhuanet.com/travel/2015-01/19/c_127398277.htm