世界酒店聯(lián)盟•世界酒店領(lǐng)袖中國(guó)會(huì)
World Hotel Association & WHA China Leaders Club
2008年是中國(guó)改革開(kāi)放三十周年，經(jīng)過(guò)30年的努力和奮斗，中國(guó)與世界經(jīng)濟(jì)的融合越來(lái)越緊密了。
2008 marks the 30th anniversary of the adoption of China’s reform and opening-up policy. After 3o years’ efforts and striving, China’s integration into the world economy has been increasingly close.
當(dāng)今世界，政治經(jīng)濟(jì)格局的多元化導(dǎo)致了各種產(chǎn)業(yè)經(jīng)濟(jì)和民族文化發(fā)展更加繁榮昌盛，尤其是旅游酒店業(yè)。在這種繁榮和進(jìn)步的大形式下，世界酒店業(yè)界需要一個(gè)更好的競(jìng)合和共贏格局，在中國(guó)促進(jìn)和創(chuàng)設(shè)“世界酒店聯(lián)盟”(WHA)和世界酒店領(lǐng)袖中國(guó)會(huì)是符合整個(gè)世界酒店業(yè)發(fā)展大趨勢(shì)所需要的。
Nowadays, the Political and economic diversification has resulted in the boom and prosperity of different kinds of industry and national culture, especially in the hotel industry in the world. Under the flouring and improving circumstances, the hotel industry both in China and the world requires better patterns for competition and win-win. Therefore, the establishment and promoting of WHA and WHA China Leaders Club is meeting the trend of times.
旅游業(yè)是世界第一大產(chǎn)業(yè)，酒店業(yè)是旅游業(yè)的主要組成部分，其發(fā)展歷史悠久，到目前為止，美、英、德等國(guó)家是世界酒店產(chǎn)業(yè)發(fā)展最具代表性的國(guó)家。中國(guó)及亞洲一些國(guó)家和地區(qū)后來(lái)居上。尤其是中國(guó)，在改革開(kāi)放之后，旅游酒店業(yè)發(fā)生了驚人的巨變，到目前為止，整個(gè)國(guó)家擁有20多萬(wàn)家酒店及賓館，星級(jí)酒店達(dá)14000多家。
Tourism is the world’s largest industry, of which hotel industry is an important component. So far, America, England, Germany and some other countries are the best representatives of highly-developed hotel industry in the world. China and other Asian countries or areas are making progress to try to catch up-in particular, China. After the reform and opening-up, amazing changes have taken place in the hotel industry in China. So far, there are more than 200,000 hotels and over 14,000 star-hotels in China.
中國(guó)加入WTO之后，成為世界的“工廠”和“大市場(chǎng)”，到2008年世界已有41個(gè)國(guó)家的67個(gè)著名酒店集團(tuán)品牌進(jìn)駐中國(guó)。中國(guó)目前已有60多家酒店管理集團(tuán)，在全球酒店集團(tuán)300強(qiáng)排名中，中國(guó)內(nèi)地已有6家入圍，其中錦江國(guó)際酒店集團(tuán)進(jìn)入20強(qiáng)排名第17位，中國(guó)同世界酒店業(yè)的發(fā)展與交流日益密切。
China has become the factory and market of the world after its entry into WTO. Up to 2008, 67 well-known hotels of 41 countries have expanded into China. There are now more than 60 hotel management companies in China six of which have ranked among the top 300 international hotel. JinJiang international hotel has entered the list of the top 20 ranking the seventeenth. China is strengthening the development and exchange with the world hotel industry day by day.
中國(guó)酒店業(yè)未來(lái)發(fā)展前景十分廣闊，到2015年，中國(guó)將新增酒店、賓館、約20萬(wàn)家，星級(jí)酒店約1萬(wàn)家，五星級(jí)酒店超過(guò)500家。未來(lái)3至5年內(nèi)，中國(guó)酒店業(yè)投資將達(dá)到3400億元。酒店集團(tuán)之間的競(jìng)爭(zhēng)更加激烈，“軟實(shí)力”競(jìng)爭(zhēng)更加突出，酒店業(yè)之間的收購(gòu)、兼并、重組進(jìn)一步加速，尤其是跨地區(qū)、跨國(guó)界的收購(gòu)、兼并和重組。新時(shí)期，中國(guó)酒店業(yè)和世界酒店業(yè)的個(gè)性化投資與經(jīng)營(yíng)色彩越來(lái)越明顯，人文及環(huán)保意識(shí)越來(lái)越濃厚，新材料、新技術(shù)、新設(shè)備的應(yīng)用越來(lái)越普遍。
The hotel industry in China has a vast potential for future development. By 2015, China will have increased the number of hotels by 200,000, star-hotels by 10,000 and five-star-hotels by 500. In the future three to five years, the investment will reach 340 billion. The competition between hotels will be even fiercer, among which the soft power will be much more prominent. Corporate restructuring, merger &acquisition of hotel industry will further accelerate, especially the international and trans-area ones. At new times, the individual investment and management of China and world hotel industry will be much more obvious. Meanwhile, the awareness of the protecting humanities and environment is stronger. The application of new technology, new material or new equipment is becoming increasingly commonplace.
酒店業(yè)是世界經(jīng)濟(jì)發(fā)展的窗口行業(yè)，也是世界各國(guó)政治經(jīng)濟(jì)文化發(fā)展的一個(gè)縮影，在一個(gè)和平的世界里，我們有必要運(yùn)用一個(gè)良好的聯(lián)盟機(jī)制去豐富和推動(dòng)世界酒店業(yè)的交流與互動(dòng)，尤其是宣傳推廣方面，我們要做大量行之有效的工作，特別是要依靠聯(lián)盟成員和領(lǐng)袖中國(guó)會(huì)會(huì)員的幫助和支持下辦好《世界酒店》雜志，使《世界酒店》雜志成為中國(guó)最具權(quán)威的行業(yè)資訊媒體。
Hotel industry is the various service trade of world economic development, and the same time the epitome of every country’s political, economic and cultural development in the world. In a world of peace, it is necessary for us to take adoption of a good union mechanism to enrich and promote the communication and interaction of world’s hotel industry. Above all, we should do more effective work in advertising and promoting and rely on the help and support of members of the union and the member of WHA China Leaders Club to make World Hotel a good magazine, and turn World Hotel magazine most authoritative business consultative media in China.
為了更好地推進(jìn)中國(guó)酒店業(yè)健康快速的發(fā)展，促進(jìn)世界酒店業(yè)的交流與繁榮，根據(jù)目前中國(guó)與國(guó)際酒店業(yè)發(fā)展的需求，尤其是在“世界酒店聯(lián)盟”體系中，突出地體現(xiàn)“中國(guó)元素”和“中國(guó)概念”，利用中國(guó)改革開(kāi)放、政治清明、經(jīng)濟(jì)繁榮的良好局面進(jìn)一步影響世界各國(guó)酒店業(yè)在一個(gè)良性軌道上更好發(fā)展。2008年，我們?cè)谥袊?guó)投資成立“世界酒店聯(lián)盟”和“世界酒店領(lǐng)袖中國(guó)會(huì)”等機(jī)構(gòu)，并在本年度3月31日在上海召開(kāi)兩機(jī)構(gòu)的籌備會(huì)議，共同討論了《聯(lián)盟章程》，明確兩機(jī)構(gòu)的發(fā)展方向和工作戰(zhàn)略，選定了主要負(fù)責(zé)人和成立了兩機(jī)構(gòu)常設(shè)工作的秘書(shū)處。
In order to improve the healthy and rapid development of China’s hotel industry and promote the communication and prosperity of world hotel industry, Chinese element and Chinese concept should be emphasized based on the demand of the development of Chinese and international hotel industry. China’s reform and opening-up policy together with the political probity and economic flourishing should be taken advantage of to influence the better growth of hotel industry all over the world. In 2008, we invested and established the World Hotel Association and WHA China Leaders Club and other institutions and we are going to hold a meeting for the preparation of the two institutions in 3.31 in Shanghai. We had a discussion on the bylaws of the organization and made clear the development direction and strategy of the two institutions. We also elected principal heads and set up the permanent establishment of secretariat of the institutions.
“世界酒店聯(lián)盟”體系的成立在未來(lái)幾年內(nèi)首先考慮利用聯(lián)盟會(huì)刊《世界酒店》雜志進(jìn)一步推進(jìn)中國(guó)酒店業(yè)的發(fā)展，并配合中國(guó)政府做好中國(guó)酒店業(yè)同國(guó)際酒店業(yè)的共同進(jìn)步的工作。充分利用聯(lián)盟會(huì)員對(duì)聯(lián)盟的高度認(rèn)同，按照《聯(lián)盟章程》做好各項(xiàng)有益社會(huì)和行業(yè)發(fā)展的活動(dòng)和工作。
The set-up of World Hotel Association will first take into consideration to make use of the world hotel magazine to push forward the development of China’s hotel industry in the near future. It will also coordinate with the Chinese government to make China hotel industry achieve progress with international hotel industry. Full use will be made to do every work for the benefit of the development of the society and industry by the high identification of members of the union according to the Bylaws.
世界酒店聯(lián)盟未來(lái)3年的發(fā)展方向是：以中國(guó)為圓心，在充分地弘揚(yáng)中國(guó)和世界各國(guó)民族優(yōu)秀酒店文化的前提下，大力推進(jìn)世界酒店事業(yè)的發(fā)展與繁榮。2008年，在成立“世界酒店聯(lián)盟”的基礎(chǔ)上，同時(shí)成立世界酒店領(lǐng)袖中國(guó)會(huì)、世界酒店品牌研究中心、世界酒店發(fā)展基金會(huì)等，以“世界酒店聯(lián)盟”體系為運(yùn)營(yíng)體，以“世界酒店聯(lián)盟”為核心，充分利用中國(guó)與世界經(jīng)濟(jì)發(fā)展互動(dòng)的良好背景，在傳媒資訊、酒店聯(lián)盟、品牌研究、教育培訓(xùn)、以及基金建立等工作方面全面完成各項(xiàng)工作布局。未來(lái)兩三年內(nèi)，“世界酒店聯(lián)盟”體系將發(fā)展成“中國(guó)酒店行業(yè)最具個(gè)性特點(diǎn)的傳媒、資訊、文化產(chǎn)業(yè)集團(tuán)”，并以此概念融合更多的優(yōu)秀人士進(jìn)行行業(yè)文化資訊的共享，真正使聯(lián)盟成為一個(gè)為中國(guó)和世界酒店提供資訊和文化服務(wù)的共體。
The union’s advancement in the future three years will be-China & will be the center of improve the development and prosperity of international hotel industry in background of fully highlight the national culture of China and all over the world. In 2008, in the foundation of the set-up of WHA, WHA China Leaders Club, World Hotel Brand Research Center, World Hotel Development Foundation will be established as well. The WHA system will be operation system and WHA will be the center. Full use will be made according to the good background of the development and interaction of China and world economy. The overall work arrangement of media, hotel union, research of the brand and of education and training will be accomplished. In the future two or three years, WHA system will be most extraordinary media, consult and culture industry group in China’s hotel industry, and concept of this will be combined to take more talented persons into the sharing of the information of the industry culture. The association will be a real one for the consultative and cultural service for China and the world.
2008年，《世界酒店》雜志以聯(lián)盟會(huì)刊形式向全世界正面宣傳優(yōu)秀企業(yè)文化和業(yè)內(nèi)精英形象，并在此基礎(chǔ)上及時(shí)準(zhǔn)確的向世界傳遞最優(yōu)質(zhì)的資訊和文化成果。
In 2008, the World hotel magazine will publicize positively the excellent enterprise culture and the images of alma in the industry to world in the form of WHA Brochures, and based on that, the magazine will transmit accurately the best result of information and culture to the world in time.
2008年，正式成立世界酒店聯(lián)盟、世界酒店領(lǐng)袖中國(guó)會(huì)兩機(jī)構(gòu)，全面對(duì)中國(guó)和國(guó)際酒店業(yè)發(fā)展進(jìn)行良好推動(dòng)，更好地弘揚(yáng)中華民族酒店文化，有力地推進(jìn)“中國(guó)單體酒店聯(lián)盟合作新模式”和“世界個(gè)性化酒店聯(lián)盟概念”，在此同時(shí)，完成“中國(guó)酒店業(yè)最具個(gè)性特點(diǎn)的傳媒、資訊、文化產(chǎn)業(yè)集團(tuán)”雛形。
In 2008, the official set-up of WHA and WHA China Leaders Club will fully improve Chinese and world’s hotel industry and glorify Chinese national hotel culture, and the new mode of the cooperation among China’s separated-operating hotels” and “WHA’s new concept of individuality will be enhanced. At the same time, the rudiment of China’s most extraordinary media, consult and culture industry group will be accomplished.
2008年，選定和落實(shí)“世界酒店聯(lián)盟•世界酒店領(lǐng)袖中國(guó)會(huì)”主要?jiǎng)?chuàng)始成員，使兩機(jī)構(gòu)能更好的發(fā)展成為全球行業(yè)的權(quán)威機(jī)構(gòu)。
In 2008, the main founding member of World Hotel Association•WHA China Leaders Club will be elected and decided, which enables the two institution an authority in the world industry.
2008年，策劃籌辦“世界酒店投資峰會(huì)暨中國(guó)旅游地產(chǎn)論壇”和“世界酒店聯(lián)盟大會(huì)”，用一種會(huì)展和大討論的方式，有效地促進(jìn)和影響世界酒店業(yè)的良性發(fā)展，并通過(guò)幾種方式收獲全球酒店行業(yè)最新最權(quán)威的資訊和巨大的無(wú)形財(cái)富。
In 2008, the plan and preparation of World Hotel Investment Summit & China Conference on Tourism Properties and WHA Annual Congress will be carried out. The world hotel industry’s substantial development will be enhanced and influenced by the form of a grand meeting and discussion. And several ways will be adopted to collect the invisible treasure and the latest and authoritative information.
2008年，計(jì)劃發(fā)布《世界酒店行業(yè)發(fā)展報(bào)告白皮書(shū)》，出版發(fā)行中國(guó)著名酒店集團(tuán)企業(yè)宣傳《特刊》。
In 2008, White Paper On The Development Of World Hospitality Industry is planned to be issued, and special brochures which advertises Chinese famous hotel group will also be published and issued.
2008年至2009年，世界酒店聯(lián)盟•世界酒店領(lǐng)袖中國(guó)會(huì)倡議并主辦“世界酒店希望小學(xué)”等捐資助學(xué)活動(dòng)，并在此活動(dòng)中籌備“世界酒店發(fā)展基金會(huì)”，用一種感恩的心態(tài)呼喚人性的回歸，用“世界酒店體系”的收益回饋社會(huì)，在世界酒店行業(yè)發(fā)出一種聲音：讓世界充滿愛(ài)，充滿陽(yáng)光，充滿和諧。
In 2008 to 2009, WHA and its China leaders Club will advocate and host world hotel hope school and other kinds of activity of donations to school, and prepare for the World Hotel Development Foundation at the same time, which calls for the return of humanities by gratitude. The profits of WHA will be used to repay the community. The world hotel industry will make a voice saying that may the world full of love, sunshine and harmony.